Epic strengthens its brand management with Imre Dozsa, who has taken over Epic Malta’s brand leadership.
This move signals Epic’s intention to take the brand to the next level, following the successful rebranding from Vodafone in 2020. The role will include a strong focus on brand narrative, content and strengthening the emotional bond with customers. The new hire follows the company’s model change in the communications department, partnering up with MPS as lead agency and Concept Stadium for website development.
Imre brings a wealth of experience to the table, having previously managed Vodafone Hungary’s marketing, before taking over Liberty Global’s UPC brand campaigns for five markets in the Central European region. During this time, he was responsible for the brand’s relaunch in those countries. He also spent a considerable amount of time at tech start-ups aiMotive and NNG, where his responsibility was to introduce the brands in new, international markets and increase the global brand awareness. “Having worked on such major repositioning exercises with colleagues from sister companies like Belgium’s Telenet and UK’s Virgin Media has reshaped my thinking when it comes to customer centricity and the role of brands” he explained.
Commenting on his new role, Dozsa says “Having a mixture of backgrounds from multinational telcos to smaller, agile local start-ups has helped me adapt to the specific requirements of a market like Malta, and to make the most of the resources at hand, while bringing some best practices from abroad.”
“I see great potential in Epic’s story and the team behind it.” he added. “There’s a lot to uncover in the brand’s promise to deliver the best network and value experience to the users in Malta, and to find a meaningful role in the daily lives of our consumers’.”
And on a personal note, he says “I love the challenge to see how I use my experiences to succeed in a different culture and market environment. The fact that I’m surrounded by palm trees and the sea doesn’t hurt either as I get to experience that holiday feeling once the workday is over.”