CVM Marketing Executive

Expired on: Apr 5, 2023
Job Category: Marketing
Job Type: Full Time
Job Location: Luqa

At epic we are driven by autonomy, efficiency, and innovation, as we believe that these elements pave the way to epic craft! We empower our employees to work on things that they are passionate about. With us you will be given great benefits and working conditions. We pride ourselves on delivering Great Network for Great Value to our customers and we do so through focusing on the customer, collaborating as one team.

Job Purpose:

In this role you will form part of the Customer Value Management team, working throughout all segments and products, using strong commercial acumen and data insight. Working closely with Products, Sales & Commercial, driving improvements across revenue & churn through Retention & Cross Sell campaigns. 

Key Accountabilities / Key Activities:

  1. Base Management Strategy
  2. Maximize the full base revenue by developing and affecting upsell/ cross-sell initiatives and retention strategies across segments
  3. Accountable for driving retention performance through all segments on both outbound campaigns and inbound channels, e.g telesales & digital channels.
  • Content & Lifecycle Management:
  • Work with stakeholders including Sales, Products, Care and operational teams to scope and deliver campaigns & initiatives that drive key KPI’s.
  • Execute outbound calling campaigns and below the line marketing and communications campaigns (Email/SMS/App/Online) to customers in line with Customer Value Management (CVM) priorities and commercial objectives.
  • Knowledge & Analytics
  • Communication of segment & campaign performance to CVM, segment trading and sales teams.
  • Design and monitoring of Base related KPIs across the business.
  • Use customer analytics, test & learn, and measurement to continually report on and improve campaign performance.

Core Competences, knowledge and experience:

  • Significant experience in commercial and/or CVM roles, preferably within telecoms
  • Strong commercial insight and the ability to make good judgements and take quick decisions
  • Proven stakeholder management in a matrix organisation
  • Strong analytical ability – understand complex data from multiple sources and articulate data and insight requirements.
  • Marketing campaign management experience with emphasis on commercial outcomes.
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